PEI Brewing Company is proud to announce Beach Chair Lager as the Official Beer Partner for the 7th annual LOTTO MAX presents Cavendish Beach Music Festival. With this exciting new partnership, PEI Brewing Company will be launching a Limited Edition Cavendish Beach Music Festival Beach Chair Lager 473ml can at the Cavendish Beach Music Festival (July 10-12, 2015) as well as at all PEILCC stores and select NSLC and ANBL Stores from May until July, while supplies last. This will be the first ever Atlantic Canadian festival with an official co-branded beer being sold outside of the venue.

Jeff Squires, President of the PEI Brewing Company, is extremely excited about the partnership. “This has been a long time coming and we can’t wait for this opportunity, on both sides of the partnership. As the craft beer industry continues to grow in the Maritimes, we’re always searching for new and innovative ways to expand our brands and reach new fans – what better way to do that than with a Limited Edition Cavendish Beach Music Festival Beach Chair Lager can available before and during the event.”

In addition to Beach Chair Lager, PEI Brewing Company will be offering a selection of Gahan products at the Cavendish Beach Music Festival: Sir John A’s Honey Wheat Ale, Blueberry Ale, Island Red Ale, Iron Bridge Brown, and 1772 IPA.